A woman with shoulder-length brown hair smiling while sitting on the floor, holding a Canon camera in her hand, dressed in a gray sweater and light blue jeans, against a gray background.

Your brand is more than a headshot.

Let’s show the world who YOU are!

I help founders, entrepreneurs and changemakers feel confident in front of the camera so their authentic story comes through in every image.

New York City based and serving clients in NY, NJ, CT, I specialize in personal branding for purpose-driven leaders in wellness, innovation, and the creative industries.

I create imagery that doesn't just look polished.
It sticks with the people who matter most.

Branding photography isn’t just about showing what you do - it’s about revealing who you are.

Strong visuals aren’t optional; they build connection, credibility and lasting impact.
they’re part of the brand experience.

Explore the work below to see purpose and authenticity come together in every frame.

A woman receives a consultation in a wellness facility. The doctor, wearing a white coat with her name and title, is using a cotton swab near the patient's eye, who is seated and smiling.
Man in a gray suit standing on a small white ladder, leaning forward with hands in pockets, against a plain white background.
Woman writing a handwritten letter with floral cards, an open book, a small sculpture of a woman's bust, and an ink bottle on a white desk.
A woman practicing yoga indoors, sitting on the wooden floor in a lunge position, holding her foot behind her back with one hand and stretching her other arm overhead, smiling happily.
A woman with shoulder-length wavy hair, wearing a black blazer and matching black pants, seated on a white surface, smiling at the camera with a white background.
A person holding a brown bottle labeled 'Nadovim' with a few white capsules in their other hand, on a white surface with a glass of water and some green leaves nearby.
Woman walking on crosswalk in city wearing denim outfit and large sunglasses.
A man working on a dental model at a table with dental tools and supplies in the background.
Woman giving a man a shoulder massage with a massage gun in a bright room.
A woman with blonde hair sitting at a desk in front of a microphone in a recording studio.
Women in a business meeting, smiling and talking, with a whiteboard and a laptop on the table.
Woman with long dark hair wearing large glasses, a white top, and a bright pink blazer smiling against a blue background.
Two women sitting on a beige sofa, engaging in a conversation. One woman has a shaved head, is wearing white clothing, and holding a small cup. The other woman has dark hair tied in a bun, is wearing white and black clothing, and has large earrings.
A woman with gray hair exercising with suspension training equipment in a fitness studio.
A professional massage therapist giving a back massage to a client lying face down on a massage table inside a well-lit room.

Photography Packages & What to Expect

  • A young woman with red hair and blue eyes performs a shoulder press with dumbbells at the gym, supervised by a man standing behind her.

    THE SOHO SESSION

    - Location, wardrobe, props and shot list planning

    - Professional hair and makeup

    - Wardrobe selection/curation

    - 1 location (your business or rental location)

    - Library of 50+ curated images

    I'm interested
  • A woman pours a flower petal and fruit garnish into a coconut bowl of a girl with brown hair, who is lying down with her eyes closed. Another girl with blonde hair, wearing a white shirt, touches the girl's head with one hand.

    THE 5TH AVENUE SESSION

    Everything in the SoHo Session AND:

    - More shoot time + more images

    - Extra location rentals (studios, airbnb’s)

    - Video capture for social media

    - Prep with wardrobe stylist

    Tell me more
  • A woman with blonde wavy hair, blue eyes, and red lipstick, smiling, wearing a white top and gold hoop earrings, looking directly at the camera.

    THE FLATIRON HEADSHOT

    - Choice of studio or your location

    - 1 setup (lighting/background)

    - Multiple wardrobe changes

    - 3 fully retouched images + 10 unretouched images included

    Let's connect

Ready to see more ?

Click on one of the images below to see how I’ve helped these fabulous brands show up with confidence and passion.

BROOKLYN MINDBODY COLLECTIVE

BROOKLYN MINDBODY COLLECTIVE

RAY DENTE - PERSONAL TRAINER

RAY DENTE - PERSONAL TRAINER

LOVE LOCKED - CUSTOM JEWELRY

LOVE LOCKED - CUSTOM JEWELRY

Branding photography experiences from real clients:

  • Smiling woman in blue dress standing in a shop with glass display case, jewelry inside, and artwork on the walls.

    Kerry Lynn, Love Locked

    "Wish I could write one million stars! LOVE the amazing photos!! The brand photography is exactly what I hoped for but even better! I love the way she lit and framed each one. There are so many perfect shots for my website. It’s hard to choose!"

  • Man in a light gray suit standing on a small white ladder, leaning forward with his hands in his pockets, against a plain white background.

    Alex Guevara, Street Photographer

    "What I love about Claudia is not only her professionalism and talent as a photographer, but also her genuine effort to get to know you before, during, and after the shoot. She makes you feel completely comfortable in front of the lens, which is key for capturing authentic and confident branding portraits."

  • A man with short gray hair and blue eyes, wearing a colorful floral shirt, smiling outdoors in a park with green trees and sunlight in the background.

    Gino Perrotte, Right Brain Journeys

    "Working with Claudia was a great experience! Her communication before, during, and after our photoshoot was excellent. She is highly attuned to details, making sure everything is in place, which I greatly appreciate."

  • A woman with blonde hair sits on a white bench in a modern, bright room. She is wearing a white denim jacket, white pants, and white lace-up boots with black soles and yellow stitching. She has a calm, confident expression and is looking directly at the camera.

    Masha Protsak, Speech Language Pathologist

    "What Claudia did exceeded all my expectations. With her camera she sees beyond the surface. She made me feel welcomed, relaxed, and very comfortable at her studio. Claudia created such a joyous and fun atmosphere that I felt at ease experimenting with different angles and poses."

  • A smiling man with gray hair, wearing a black leather jacket, beige shirt, and dark pants, standing with arms crossed against a dark background.

    Michael Osso, Crohn’s and Colitis Foundation

    "Claudia and team have a special ability to put their subject at ease. The atmosphere they create is relaxed and fun! And she never gives up until she's sure she has captured the exact right moment. The experience was a total pleasure!"

  • A man sitting on a bench against a concrete wall, holding a leather hat, with shadows cast on the wall behind him. The photo is in black and white.

    Terry Stewart, Interior Designer

    "Every portrait session I've had with Claudia has been fun and effective, achieving uniquely beautiful and authentic images. Her ability to connect with people on a personal level allows her to capture their true essence, resulting in photographs that are not just pictures, but stories filled with emotion and personality."

  • A woman with blonde hair, red lipstick, and earrings, wearing a leopard print shirt with rolled-up sleeves and black pants, standing outdoors on a sidewalk with green trees and a fence in the background.

    Evi Hellweger, Coach+Speaker

    "Claudia is a very talented, compassionate, soulful photographer and was able to capture the real me on the pictures. I felt super comfortable after a couple of minutes and felt safe to try new poses and expressions. Can highly recommend her for anyone who wishes to have authentic, graceful and representative pics."

  • Portrait of a man with long brown hair, beard, wearing a black turtleneck and dark blazer, smiling against a black background.

    Esteban Toro, Consultant at Adobe+Photographer

    "If you’re looking for a headshot that actually matters, go to Claudia. Seriously, don’t overthink it—she’s the real deal. You’ll walk out with more than a picture; you’ll walk out with something you’re proud to show the world."

I’m so excited to work with you!

Here’s what’s next:

Tell me a little about your brand so I can understand how best to support you.
I’ll get back to you with all the details about the process, and we can schedule a call to chat and make sure we’re a perfect fit!

FAQs

  • A standard headshot focuses on a clean, professional image of your face (usually shoulders up), perfect for LinkedIn or a company directory.
    A Personal Branding Session is a comprehensive visual story. We capture you in your element: working, creating, or engaging with your NYC environment, showing the personality behind the business.
    It includes multiple outfits, locations, and lifestyle shots designed specifically to populate your website, social media, and marketing materials for months.

  • 1) After you initially reach out, we will set up a discovery call so we can get to know each other and I can find out about your branding needs.
    I will walk you through every step so you get the most out of your session.

    2) Once you’re ready to book it’s time to sign my contract, pay the deposit in order to secure the date.
    You’ll get a detailed shoot guide with a lot of useful information about what to wear, bring and how to generally prepare for the shoot.

    3) On Shoot Day you’re going to be ready to shine and we’ll have fun and make some amazing images together.

    4) A few weeks after the shoot you’ll receive a curated image library ready to use on your social media, website and anywhere else.

  • Location is the foundation of your visual story!
    Whether you’re looking for the industrial chic of Brooklyn, a modern corporate look in Stamford, or a polished lifestyle vibe in Jersey City, I’ve got you covered. While I’m based in NYC, I frequently travel throughout New York, New Jersey, and Connecticut to shoot at my clients' offices or preferred local haunts.
    My branding packages include location scouting and travel planning to ensure your backdrop feels authentically "you," no matter which side of the Hudson we're on.

  • You are not alone! Most of my clients are not professional models. My "secret sauce" is creating a relaxed, collaborative atmosphere where you can feel 100% yourself.
    I don't just "point and shoot"—I guide you through natural movements and prompts rather than stiff poses. By the end of our branding shoot, most clients tell me they actually had fun.
    We’ll discuss your "good side" and comfort level during our pre-shoot discovery call.

  • Yes! I strongly recommend professional grooming to elevate your final look.
    My SoHo and 5th Avenue packages include professional hair and makeup services. I work with a trusted team of NY makeup artists who know exactly how to prep skin for commercial photography lighting, ensuring you look polished but still authentic to who you are.

  • Definitely wear items that make you feel like a million bucks. I recommend going with colors that look good with your specific skintone and choose interesting necklines on your tops. Make sure to try on the clothes to see if they fit properly. Layers and textures photograph well and give you variety.
    If you need more help we can also book a professional stylist for the shoot so you can feel and look your best!

  • First impressions matter, so I don't rush the editing process. You will receive your fully curated and color-corrected image library approximately 2-3 weeks after our shoot. This ensures every image is polished and consistent with your brand aesthetic.
    If you have a specific deadline (like a website launch or press release), please let me know during booking, and we can discuss rush options.

  • Personal Branding Sessions start at $2600 with many custom options tailored to your specific needs.
    For commercial photography and teams, please reach out for a custom estimate.

    Let’s talk — I’m happy to guide you toward what makes the most sense for your goals and budget.

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