Authentic imagery for the people
behind great brands.

I’m Claudia Paul, a German-American, New York City based
branding and commercial photographer.

I create authentic, story-driven imagery that helps founders, teams
and organizations show up with clarity and confidence.
My work is rooted in real connection and captures the people, purpose
and energy behind the brand.

Woman with brown hair and light skin standing in a bright room, wearing a pink blazer and leopard print pants, holding a white mug with 'BOSS' on it, next to a table with a laptop and flowers.

Some fun facts about me:

  • I can't say no to a great Cortado or Tiramisu.

  • When I found out I'm an empath, the whole world started making so much more sense to me.

  • I'm a recovering perfectionist turning into a balance-seeking human.
    Yoga, Beach Volleyball and Ping-Pong are my happy places.

  • Favorite quote by Ansel Adams: "There are always two people in every picture,
    the photographer and the viewer."

  • I've photographed brain surgeons, musicians, lovers and orphans. People from all walks of life. This made me realize we all have so much more in common than what separates us!

  • My Superpower is connection and helping people feel comfortable in front of the camera
    and with who they truly are.

Logo of Mount Sinai: Colorful geometric logo with a stylized mountain shape and intersecting lines in blue, pink, and purple against a black background.
Logo of Pfizer with a stylized blue and purple design and the word 'Pfizer' in blue.
RMA logo with blue circles and text, and 'New York' written below.
A minimalist black and white drawing of a vehicle, possibly a bus or truck, with stylized lines and a simple design.
NYU Langone Health logo in purple with text
A globe with stylized human figures holding hands in front, with the text 'Artists for World Peace' curved around the top.
Logo for Rockefeller Capital Management with the company name in stylized font.
BayernLB bank logo featuring a blue diamond shape and a dark blue arrow pointing right, with the text 'BayernLB' in blue.
Colliers logo with blue background and colored horizontal stripes
Lufthansa Woman's World logo with the Lufthansa airplane symbol and text in gray.
GTIS Partners logo with a three-dimensional geometric icon on the left and the company name on the right.
Children's Aid logo with stylized figure of a child in orange and blue, and the text 'Children's Aid' with the tagline 'Every step of the way'.